Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US |
ICMR HOME | Case Studies Collection » Marketing Case Studies » Marketing Management Short Case Studies » View Detailed Pricing Info » How To Order This Case » Business Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
Introduction Contd...
Innovative campaigns such as 'Hairapy'and 'Life Can't Wait'were launched to attract women to the brand.
7] “Unilever's Sunsilk™ to Debut in the US,” www.unileverusa.com, July 12, 2006. |
Case Studies Links:-
Case Studies,
Short Case Studies,
,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks, Work Books, Case Study Volumes.